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Case Study:
XOXO Soda

How XOXO Soda successfully expanded into retail

Retail expansion only works if fulfilment is ready. IMPACT EVOLVE identified and onboarded the right 3PL to help XOXO Soda get their fulfilment ready for retail.

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The situation

The product was ready but fulfilment was the risk.

  • Retail launch imminent, no margin for stockouts
  • Fulfilment lacked scale and transparency
  • Needed one partner for both retail B2B and D2C
  • Risk of being deprioritised without the right-fit 3PL
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What changed

Rethinking the fulfilment model allowed selecting the right partner for success

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  • £146K like-for-like
    cost removed

    Running one operation instead of two reduced duplication and overhead without cutting service or capability.

  • Retail designed in
    from the start

    The new model was built to support retail volumes, not retrofitted after launch.

  • D2C & B2B
    consolidated

    Two separate fulfilment setups were combined into a single warehouse, simplifying flows, ownership and execution.

  • Zero
    disruption

    Onboarding and cutover were planned properly, protecting customers and service throughout the change.

Why this worked

  • Decisions were based on evidence, not assumptions
  • The fulfilment model was designed for retail from day one
  • Costs and service were understood before signing anything

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  • Working with IMPACT EVOLVE removed the risk and complexity from this project. We were able to rely on their intimate knowledge of the 3PL market to help us select the right partner for our next phase of growth.

    Alice Alice Quintana Operations Director, XOXO Soda